However, their position is never set in stone. They realized, they need to stay relevant and innovative if they want to be in the same position. So they continuously worked hard to update their consoles. The first of the major updates happened in 1996 when they introduce the Gameboy Pocket. It is significantly smaller, around 30% and flatter as compared to the first released Gameboy. Also, it has a sharper LCD screen although still in black and white. It is also available in different colors.
Two years later, Nintendo released another update in their console, this time, the Gameboy Color. It has a colored screen but it is also based on the old 8-bit processor used in older Gameboys. Existing Gameboy games that time could still be played in Gameboy color in 4 colors. However, those games that were made specifically for Gameboy color could have up to 56 colors at the same time. While the Gameboy Color brought initial success commercially to Nintendo, it actually set the motion for the release of the Gameboy Advance.
In 1999, the released of the Gameboy Advance was announced to the public. It was then released a year after sending fans into a huge craze. It was later developed and improved that’s why we have the Gameboy Advance SP. The letters SP stand for Special Project. It has better functionalities and advantages as compared to the first released Gameboy Advance.
Because of this, Nintendo successfully etched in stone their leadership in this market. Truly, there’s no other company that can deliver what they delivered to their customers for more than three decades now.